001

natural

personal

digital

©2023

feelbetter

we have used plants for thousands of years in our search for better wellness— sofi is charting the future of plant-based remedies

Sofi stick

sofi measures the impact of plants to improve the way we feel & sleep

sofi measures the impact of plants to improve the way we feel & sleep

the sofi pod is designed to house our natural capsules and to provide a digital bridge with sofi's brain. with each spray, the pod exchanges information with the app, generating a journal of your capsule use, over time.

with the help of your input, sofi learns more about how different capsules benefit you, helping to create a personal playlist of your favourite plants.

the sofi pod is designed to house our natural capsules and to provide a digital bridge with sofi's brain. with each spray, the pod exchanges information with the app, generating a journal of your capsule use, over time.

it all starts with a

sofi pod

with the help of your input, sofi learns more about how different capsules benefit you, helping to create a personal playlist of your favourite plants.

long life

you can use your sofi pod for a week between charges, and it takes about one hour to recharge fully with any usb-c cable

personal + portable

simple, minimal, pocket-sized, and discrete, with ‘lock’ technology to prevent accidental sprays, an easy companion anywhere you go

connected

your pod connects via bluetooth to the sofi app on your smartphone, allowing you to make new and unique discoveries with traditional plants

black or white

available in brushed aluminium slate and glossy white. we couldn’t decide on our favourite, so we're leaving the choice to you

and inside lies

nature’s magic

Sofi stick

sofi capsules //

we have two types of natural formulations. plant remedies you spray to swallow, where impact is felt within 10 days. and functional fragrances that you spray like a perfume, activating instantly to boost your mood.

we reviewed hundreds of papers to select the best plants known for their scientific + therapeutic potential to naturally improve sleep & calm.

and we work closely with herbalists, conservationists & botanic gardens to ensure the quality and sustainability of all our plants.

sofi capsules

we add new plants to our range of formulations every season. to try them ahead of general release, sign up for our pioneer program. you can find out more here.

see all plants & fragrances

valerian

lat.// valeriana officinalis

relax

Sofi Valerian Capsule

target state:  sleep

impact:   ≈51%

passiflora

lat.// passiflora incarnata

rest

Sofi Passiflora Capsule

target state:  calm + sleep

sleep improvement:sleep improv.  2.1x

ashwagandha

lat.// withania somnifera

balance

Sofi Ashwagandha Capsule

target state:   calm

confidence:  >95%

we work to identify your unique responses to our plant formulations

this means we work together to help you discover the formulations that uniquely work for you, exactly when and how much. we'll also let you know when a formulation isn't working, and when it's time to change.

Iphone mockupSofi Application
Iphone mockup
Passiflora sofi
Passiflora sofiPassiflora sofi
Passiflora sofiPassiflora sofi

our free app is available for Android and iOS smartphones and serves as your digital dashboard for sofi. this is where you can view your discoveries with the plants, journal your mood and sleep on-the-go, connect with our online community, and receive direct support from the team.

perhaps most critically, the sofi app is where you will see the results as sofi crunches your numbers to identify the unique impact of the plants on you.

Iphone mockupSofi Application

this means we work together to help you discover the formulations that uniquely work for you, exactly when and how much. we'll also let you know when a formulation isn't working, and when it's time to change.

learn more about the app

our free app is available for Android and iOS smartphones and serves as your digital dashboard for sofi. this is where you can view your discoveries with the plants, journal your mood and sleep on-the-go, connect with our online community, and receive direct support from the team.

perhaps most critically, the sofi app is where you will see the results as sofi crunches your numbers to identify the unique impact of the plants on you.

we learn across
individual responses

and listen for signs of impact

your sofi pod generates signals with every spray

Sofi stick

2.12x

sleep quality improvement for 48% of users at more than 95% of certainty with first two plants

Sofi formulations

37

criteria in prioritising plant roadmap

we understand the impact of our plants as you sofi

1.45m

data points generated in 2022 by our pioneers to validate sofi end-to-end

Sofi sticks

1,000 years

of collective experience in multiple fields

clinicians • scientists • physicians • coders • mathematicians

lab technicians • biochemists • qualified persons • designers

ethnobotanists • herbalists • nutritionists • medical doctors

professors of medicine • product designers • psychologists

clinicians • scientists • physicians • coders • mathematicians

lab technicians • qualified persons • designers • biochemists

1.1k

pioneers have received & tested sofi

never sofi alone

join our community · the sofi treehouse · where you'll find insights, answers, and experiences from thousands of members & pioneers

“I think ashwagandha is definitely helping me too especially for my anxiety. I use 1 maybe 2 sprays when needed and within 15mins I feel relaxed and less anxious. Great stuff so far.”

@steven25

“First day I took the spray within a hour I felt a relaxation come over me that I've never felt. I rest much better and don't turn every 5 minutes.”

@sonja.ekkers.77

“My starter pack arrived yesterday and OMG I had 9.5 hours of sleep. It was not all in one block, however, the time awake was nothing to consider. Today I feel great so thank you sofi.”

@wanda.braine

“Thats incredible! I just started my second capsule and [have] seriously felt so much better going to bed and waking up.”

@jaquelinecannon1

“Hi, I have just finished my 3rd passiflora formulatiom capsule and I can honestly say that my sleep has improved immensely.”

@milli47

“Aw I feel like I’ve just been wrapped up in a big fluffy blanket. Instead of just being another brand, sofi care about their people which makes it so special. I’m very grateful!!”

@bottons1

go to treehouse
Sofi stick